Best LLM Visibility Tracking Software for 2026 — A Buyer's Guide

Short answer: the best LLM visibility tracking software for most B2B teams in May 2026 is the one that combines (1) multi-model coverage (ChatGPT, Gemini, Claude, plus increasingly Perplexity), (2) prompt-level Share of Model time-series, (3) source-citation attribution, and (4) an actionable content recommendation layer — not just a dashboard. The market grew from a handful of vendors to 200+ platforms in 2026 (Stackmatix); below we compare the eight that actually matter for B2B buyers — verified against live vendor sites in May 2026.

What changed in this market in the last 90 days

Three shifts before you read the vendor profiles:

Profound raised a $96M Series C at a $1B valuation (Feb 2026, Lightspeed-led) and now reports 700+ enterprise customers including Target, Walmart, MongoDB, Figma, U.S. Bank. (Fortune · SiliconANGLE)
Peec.AI raised $21M Series A (Nov 2025, Singular-led, ~$100M+ valuation), cementing the European AEO leader. (Peec coverage)
The "measurement-only" era is over. Both Profound and AthenaHQ have shipped autonomous content agents that draft AEO-optimized content and push to CMS this year (Profound Agents · AthenaHQ ACE). The differentiator has shifted from "do you track?" to "do you close the loop?"

Free entry-level monitoring is now table stakes — HubSpot's free AEO Grader and Hall AI's free tier (Rankability) put the floor at $0.

What "LLM visibility tracking software" actually means

LLM visibility tracking software is the conversational-era equivalent of an SEO rank tracker. Instead of asking "where does my page rank for this keyword?" it asks "how often is my brand named when a user asks an LLM a buyer-intent question in my category?"

A serious LLM visibility tracker answers, at minimum:

Am I cited? Binary per prompt per model.
Where in the answer? Ordinal position.
With what sentiment? Positive / neutral / negative framing.
Against which competitors? Named alternatives in the same answer.
From which sources? The URLs the model actually cited.
How is this trending? Delta vs. prior period, segmented by intent.

If a tool reports a single "AI visibility score" without exposing the underlying prompt-level data, it is a marketing dashboard — not a tracking tool. Walk away.

The shortlist (alphabetical) — verified May 2026

AthenaHQ (athenahq.ai)

Positioning: "Agents to Win on AI Search." Founded by ex-Google Search / DeepMind engineers; $2.2M seed (Y Combinator + others).

Pricing: Self-Serve $295/mo (monthly), $245–$270/mo annual. Growth $545/mo. Enterprise $2,000+/mo. Credit-based usage model. Discounted first month $95. No free trial.

Model coverage: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot — 8+ models.

Strengths: Strong UI (4.6/5 across 32 G2 reviews); the "Ask Athena" agentic copilot for plain-language diagnostics is consistently praised. The proprietary ACE engine scores on/off-page signals for citation probability. Autonomous content agents now draft GEO-optimized content and integrate with Shopify/GA4 (Rankability).

Drawbacks: No free trial; mid-market pricing eliminates solo founders. Less granular than Peec on URL-level "used vs. cited" attribution.

Best for: Marketing leads at mid-market consumer/commerce brands who want diagnostics + drafting in one tool.

BobupAI (bobupai.com)

Positioning: Product visibility & GEO tool for product/growth teams. Combines monitoring with a weekly impact-ranked action playbook.

Pricing: Free single-product visibility check (no signup). Basic $89/mo (1 product, 20 prompts, weekly cadence, Gemini). Pro $189/mo (3 products, 100 prompts, daily). Enterprise $499+/mo (50 products, 3 LLM platforms, dedicated AM).

Model coverage: Gemini on Basic/Pro; ChatGPT, Gemini, Claude on Enterprise.

Strengths: Built specifically for product and growth teams who need an effortless workflow. Because AI updates daily, BobUpAI monitors the volatility for you in the background. Instead of staring at dashboards, you get a simple weekly email alert with one ranked action to Accept or Decline. Generates copy-ready content recommendations and auto-generates complex schemas so you don't have to code. Competitive win-rate measurement when AI recommends competitors instead of you. Free no-signup scan is the lowest-friction entry in the market.

Drawbacks: Newer than Profound, with a lighter enterprise motion. Multi-model coverage gated to the Enterprise plan today — if you need ChatGPT/Claude tracking from day one and aren't ready for the Enterprise tier, BobupAI may not fit (yet).

Best for: B2B SaaS, ecommerce, and healthcare product teams who want measurement and ranked, ready-to-ship recommendations in the same loop.

Goodie.AI (higoodie.com)

Positioning: "Answer Engine Optimization & AI Search SEO Platform" — closed-loop AEO with Share-of-Voice reporting. The Goodie 2.0 dashboard launched 2026 (blog).

Pricing: Quote-based; lowest published tier starts ~$399/mo (some sources cite $495/mo). No public free tier. Not a small-team tool despite popular perception.

Model coverage: ChatGPT, Perplexity, Gemini, DeepSeek, Claude.

Strengths: Polished onboarding; Goodie 2.0 dashboard widely praised. Daily prompting, Share-of-Voice + citation + sentiment + competitive benchmarking in one view. New Agentic Commerce Suite specifically for retail/commerce brands (feature page).

Drawbacks: Thinner on URL-level source attribution and root-cause analysis than Peec or Profound. Pricing eliminates founder-stage buyers.

Best for: Commerce/retail mid-market brands needing SoV reporting + agentic commerce features.

Hall AI (usehall.com) — new entrant

Positioning: B2B-focused GEO platform launched 2025 covering brand mentions, sentiment, citations, and AI-agent behavior patterns.

Pricing: Free tier (1 project, 25 questions); paid plans scale from there.

Strengths: Genuine free tier makes it a credible alternative to the no-signup scan. Strong on AI-agent behavior tracking (i.e., not just citations but how agents use your content). Reviewed prominently in 2026 round-ups (Rankability).

Drawbacks: Newer; smaller customer base; less mature reporting than Profound.

Best for: Founders and small B2B teams wanting more than a one-shot scan but not yet willing to pay $90+/mo.

Otterly.AI (otterly.ai)

Positioning: "AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO." Daily-cadence brand visibility tracker.

Pricing: Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts). Gemini and Google AI Mode are paid add-ons ($9–$149/mo).

Model coverage: Google AI Overviews, ChatGPT, Perplexity, Copilot (base); Gemini + Google AI Mode as paid add-ons.

Strengths: Lowest paid entry tier in the category ($29/mo). Among the earliest entrants; consistently named as a pioneer. Strong daily cadence, Brand Visibility Index, Link Citations Analysis, 50+ country coverage. Free trial available.

Drawbacks: Lighter on the content-optimization side of the loop — diagnostics over drafting. Gemini coverage costs extra.

Best for: Cost-conscious teams who want a fast, focused tracker and already have a content production pipeline elsewhere.

Peec.AI (peec.ai)

Positioning: "AI Search Analytics for Marketing Teams" — European-built AEO platform focused on citation/source attribution and competitive benchmarking.

Pricing: Starter €90 (~$97)/mo, Pro €199/mo, Enterprise €499/mo. Base plan covers ChatGPT, Perplexity, AI Overviews; Claude/Gemini/others add €20–30/mo each.

Model coverage: ChatGPT, Perplexity, AI Overviews (base); Claude, Gemini, others as paid add-ons.

Strengths: Among the strongest source-attribution analytics in the market, especially for URL-level "used vs. cited" splits. European data residency (Germany-based, GDPR-aligned). Looker Studio connector, multi-country/multi-language monitoring.

Drawbacks: Less integrated content-optimization layer; bridge to a separate editorial workflow. Per-LLM add-on pricing can stack up.

Best for: SEO/content leads doing forensic root-cause work; European teams with data-residency requirements.

Profound (tryprofound.com)

Positioning: "The marketing platform for the AI era." Enterprise AEO analytics with autonomous content agents layered on top. $96M Series C at $1B valuation (Feb 2026), Lightspeed-led with Sequoia and Kleiner Perkins follow-on.

Pricing: Lite $499/mo, Growth $399/mo (note: tiers occasionally re-ordered in vendor copy), Enterprise $2,000–$5,000+/mo with SOC 2 Type II (Trakkr review).

Model coverage: ChatGPT, Perplexity, Google AI Overviews on lower tiers; Claude, Gemini, Grok, Meta AI, DeepSeek (10+ platforms) on Enterprise.

Strengths: Deepest enterprise analytics in the category. Conversation Explorer (custom prompt testing), Agent Analytics (infra-level AI crawler monitoring beyond GA4/Cloudflare), and Profound Agents/Workflows that now draft and publish AEO-optimized content to your CMS with human-in-the-loop approval (Workflows beta). 700+ enterprise customers including Target, Walmart, MongoDB, Figma, U.S. Bank.

Drawbacks: Enterprise pricing and onboarding; less practical for small product teams.

Best for: Enterprise marketing teams and AEO consultancies who need defensible numbers to report up + a content production layer.

Honorable mentions (free / freemium)

HubSpot AEO Grader — free one-click AI readiness audit scoring sentiment, presence quality, brand recognition, Share of Voice, market position. Diagnostic-only, no monitoring.
Gauge — end-to-end workflow tool tracking 7 engines with 600 prompts included, daily monitoring, optimization actions; appears in most 2026 top-tools lists.
Ahrefs Brand Radar — incumbent SEO platform now with entity tracking, AI crawler traffic monitoring, snippet analysis. Worth a look if you're already on Ahrefs.

How to choose — a 5-question framework (revised May 2026)

Buy by job-to-be-done, not by brand name:

Do you need measurement, or measurement + action? Pure measurement → Peec or Profound (no — Profound now ships drafting too; see #2). Pure measurement with the strongest URL-attribution → Peec. Closed-loop (measurement + ranked recommendations) → BobupAI. Closed-loop with autonomous drafting + CMS publishing → Profound or AthenaHQ.
What's your budget per month? $0 → HubSpot AEO Grader (one-shot) or Hall AI free tier or BobupAI's no-signup scan. <$50 → Otterly Lite. $90–$300 → BobupAI Basic, Peec Starter, Otterly Standard, AthenaHQ Self-Serve. $300–$1,500 → BobupAI Pro/Enterprise, Goodie, Peec Enterprise, Profound Lite. $2,000+ → Profound or AthenaHQ Enterprise.
How many prompts will you track? Under 50 → anything in this list works (let pricing decide). 50–500 → check per-prompt cost; Otterly and Peec are most efficient. 500–5,000 → BobupAI Pro/Enterprise, Profound. 5,000+ → Profound or AthenaHQ Enterprise only.
Where does the buyer's research happen? ChatGPT-dominant categories (B2B SaaS) → need ChatGPT+Claude+Gemini coverage. Google-dominant categories (local services, retail) → AI Overviews + AI Mode primary. Perplexity-heavy categories (developer tools, research-driven B2B) → ensure Perplexity is in the base plan, not an add-on.
Do you need European data residency? → Peec.AI is the only purpose-built option with explicit GDPR-aligned EU processors.

The metric that matters

Whatever tool you choose, optimize for Share of Model (SoM) as the single executive metric — the percentage of buyer-intent prompts in your category where your brand is recommended. It is the AEO equivalent of "rank position 1," it aggregates cleanly across models, and it correlates more tightly with pipeline than any single citation count. Brands cited in AI Overviews get 35% more organic clicks and 91% more paid clicks than non-cited brands on the same query (Demand Local) — that's the financial case for SoM optimization in a nutshell.

Frequently asked questions

What's the difference between LLM visibility tracking software and an LLM visibility tracker?

The terms are often used interchangeably. "Tracking software" usually implies a richer reporting layer (time-series, segmentation, executive views), while "tracker" implies a leaner per-prompt scoreboard. The serious tools in this list ship both views.

Is there free LLM visibility tracking software?

Yes. BobupAI offers a free no-signup single-product visibility check; HubSpot's AEO Grader gives a free one-shot diagnostic across multiple AI surfaces; Hall AI ships a free tier (1 project, 25 questions) suitable for ongoing tracking at the smallest scale. Most paid tools offer free trials.

How often does LLM visibility tracking software refresh?

Best-in-class tools refresh between daily (most) and hourly (Profound Enterprise). The underlying engines themselves are fast: Perplexity refreshes its index ~every 72 hours for actively crawled content (Stackmatix). Weekly refresh is the operational floor for B2B SaaS; anything slower is "auditing" rather than "monitoring."

Can I track Perplexity, Mistral, or Grok with these tools?

Coverage in May 2026: ChatGPT, Gemini, Claude are table stakes (8/8 vendors). Perplexity is in 7/8. Google AI Mode is in most. Microsoft Copilot is in Profound, AthenaHQ, Otterly. Grok is in Profound Enterprise. Mistral and DeepSeek are spotty — DeepSeek is in Profound and Goodie.

What's the typical cost?

Verified May 2026 pricing: free tier ($0 — BobupAI scan, HubSpot Grader, Hall AI), entry ($29–$97 — Otterly, Peec), mid-market ($89–$295 — BobupAI Basic/Pro, AthenaHQ Self-Serve), upper mid-market ($399–$545 — Goodie, AthenaHQ Growth, Profound Lite), enterprise ($2,000–$5,000+ — Profound, AthenaHQ Enterprise).

Did the 2026 vendor landscape consolidate or expand?

Expanded. The category grew to 200+ platforms in 2026 (Stackmatix). The eight covered above are the ones B2B buyers most consistently shortlist. Expect more consolidation (M&A) starting H2 2026 as the funding round drumbeat slows.

Run your free LLM visibility scan now — start here — and see where you stand across ChatGPT, Gemini, and Claude before you talk to any vendor.

Sources: Profound homepage · Profound Series C blog · Fortune Profound funding · Profound Agents page · Otterly.ai homepage · Otterly pricing · Peec.ai homepage · Rankability Peec review · AthenaHQ homepage · Rankability AthenaHQ review · Goodie 2.0 launch · Hall AI · Rankability Hall review · HubSpot AEO Grader · Stackmatix 200+ platforms · Demand Local citation lift

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Best LLM Visibility Tracking Software for 2026 — A Buyer's Guide